Tag Archive | Social media

Dear 80s’ Baby: How Do I Bring My Business to the Internet?

online marketing
Dear 80s’ Baby,
I started my consulting business a little over 30 years ago. I have a small staff and while we have done well for ourselves, I am looking to expand my company by incorporating some new media like videos and stuff. I also want to utilize the Internet to increase my client base as well. I am often asked if I have a company website but I have not done any kind of online marketing. I have been relying on more traditional marketing such as flyers, newspaper ads and of course word of mouth.  I was told that my company shows up in a few online directories but other than that I might as well not even exist without a website or even a Facebook page. And it’s not like we don’t have computer skills, my staff and I am very computer savvy, we just don’t know where to start. Can you help us out here?
Thank you,
Gloria T.
Harvey, IL

Hello Gloria,

I would be glad to help you out. I’m delighted to here that you have been in business so long and that you are looking to reinvent your company using the Internet and video media. The reason you hear so many people asking you about your company website is because they are looking to see if your company can provide the services they need without having to call you. Similar to how an employer looks over a candidates resume before calling them about a job. So look at your online presence like a social resume or profile. Your social resume/profile gives potential clients and employees a polished presentation of your company.

The first thing you need to do is sign up for all the social media websites out there. Well maybe not all of them but create an account with the most common ones like Facebook, Twitter, LinkedIn, etc. Create an account using your company name of course and just tell the world about your company and why they should hire you. It’s a good thing that your staff is has computer skills because they are going to need every bit of them.

The next thing you want to do is set up a company website. Not the easiest thing in the world but not impossible either. You can either hire a web developer to build a website for you or take the DIY approach and use a web building software or online service. My advice to you is unless you are good at creating websites you should consider hiring a professional to do it for you. For a more detailed explanation of what to expect from hiring a web designer, check out my last advice blog on writing a contract for web design.

You are going to need a domain name, which is just the name of your website, web hosting and of course content for your website. The web designer can help you out with the first two things but the content will come from you. It should include company history, list of services and prices, contact info and what ever else you want the world to know about your company. This is would be a good place to put any pictures and videos of your company to kind of give your website some personality.

Hey here is a thought, why don’t you consider creating a job position for an Internet Marketing Coordinator. This person will be responsible for handling all Internet marketing. You have a couple of options for this. One, select an existing staff member who has experience with social media to be responsible for this duty. If you don’t think you can spare one of your current staff members then your second option is to hire a part-time employee for it. This way you will have some one whose sole responsibility will be managing your online marketing. This person should again have experience with social media as well as have a marketing background. Now your third option is to hire an intern. I would suggest either a college senior or a recent college grad for this position. They tend to be slightly more focused then a first or second year student. You can compensate them with college credit or a small stipend if you want.

If you decided to entrust this responsibility to one of your staff or an intern, it is imperative that you closely supervise their work. It is your company they are representing online and you want to insure that your best foot is put forward. Also, whomever you place in this position needs to be mindful of how they operate their own personal social media profiles. It can come back to haunt them and your company if their reckless behavior can be traced back to your company via their Facebook.

It sounds like you understand the importance of having an online presence and you said yourself that you and your staff are comfortable with using the Internet in general, so I would say that you should have no problems achieving your goal. I say this time next year; your consulting firm will be regular fixtures on the Internet. As a business owner you should always be looking for ways to grow your company. It’s nothing like having your company reach its full potential and dominate the field so the first thing people think of when they want to spend some money on a good or service is your company. That’s what good marketing will do for you.

All the best,

The 80s’ Baby

Gotta question? Email me at info@the80sbabynetwork.com

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